Typecasting the Web

David Airey mentions seven standards in his book “Logo Design Love” for well-designed logos. One of those is to avoid trends, which make logos and graphics look dated in a relatively short time period. But that runs counter to the inclination of many web and graphic designers. Given the particular application of a design, and the purpose and information to be conveyed, a design that implements the latest trends may give the reader or viewer the sense that the information is fresh and up-to-date.

What’s a web designer to do?

One reason many graphic designers avoided web design for so long is because the desired effect couldn’t be achieved in the same manner as traditional print. Paper (static and trustworthy) did not move your text in unpredictable ways or wrap it awkwardly around an image. In short, designers can be control freaks and the idea of not completely controlling the look of a design was unsettling.

When designers did begin to venture into the realm of the screen, typography was still an issue. With advances in CSS and devices that are more versatile, screen graphics have been playing catch-up in a major way. Frank Cao’s article “The future of typography in web design” on The Next Web site delves into this change, highlighting how web type is now more reflective of type used in print. While this is liberating for designers, it could be a potential accessibility nightmare, depending on what assistive technology users employ. One example shown in the article has delicately thin typeface, almost imperceptible. It looks very “designerly”, but it could only be used effectively with certain audiences.

Some of the other trends mentioned in the article, such as text over images and customized typefaces, lend a certain craftsmanship to the site’s design and are visually appealing. Using a font, versus a graphic containing the text, decreases load times, potential for broken links, and various other benefits.

The future is here. It’s scalable, incorporates style, and has a flourish!

https://thenextweb.com/dd/2015/08/18/the-future-of-typography-in-web-design/#.tnw_L466N3p6

URL: https://thenextweb.com/dd/2015/08/18/the-future-of-typography-in-web-design/#.tnw_L466N3p6

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9 thoughts on “Typecasting the Web

  1. This brings to mind the importance of knowing who you’re designing for! Design and web design both seem very trend-oriented, don’t they? But sometimes what’s trendy isn’t necessarily what’s best for a design (I’m thinking logos here), and in other cases a trendy look might close off access to some people. I’m thinking here not only of people who, say, use screen readers, but also folks who are colorblind.

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  2. hmm, logodesignlove. that book sounds familiar. i like how you added two different sources in this. one from David Airey and another from Frank Cao which add two different perspectives on the same topic! great job!

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  3. I find it very interesting that you mention about how Graphic Designers had to learn to evolve with their creativity. I also find it very interesting how Typecasting has found its place in the digital world, but yet still has so much more room to grow. The article you shared it very informative. I really enjoyed the different perspectives.

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    • “Typecasting” is sort of my word for it.:) But yes, there’s a heightened awareness of type in web design. When Macs first came on the scene, there were something along the lines of eight typefaces available. And one of those was Courier. Now you can easily spend hours looking at fonts online, many of them free.

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  4. Logo Design Love was a great book and I would recommend it to anyone! I love your point about paper being static and trustworthy, I can’t tell you how many times in Dreamweaver I have gotten an undesired effect on text! I also like your point about not following trends, as trends come and go quite frequently, trendy styles aren’t always the right solution!

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  5. Hi Carla! I knew I would absolutely love your post! I am in 100% agreement about designers being control freaks, I’m a bit of a perfectionist myself. I have better control when I choose to go with the, how is it that you so eloquently put it, “Paper (static and trustworthy)” method. But I do love typography & enjoy discovering the new ways in which web design has evolved the look of websites. I suppose I’d better catch up with the times!

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